Altay Otomotiv A.Ş. has Combined All Marks Under the Rooftop of MAHER.
Tuesday, August 22, 2017
Altay Automotive were serving to their dealers till now with the braeds JKP, Alrea, Todo and Maher which belong them. But in the constantly changing and renewed marketing world, in order to make the brand asustainable growth by combining the power of its brands under the rooftop; it started to serve its dealers with MAHER brand.
Altay Otomotiv A.Ş Marketing Manager Bülent DEMİRBİLEK whose says “Our aim of combining the power of our brands is to increase the quality of the products and services and to make easier for our dealers to recognize and understand the brand said that “ One of the most important advantages of being in a single mark is the decrease of the question marks of our customers and the increase of the sense of confidence while taking our branded product. We bring in a a unique identity to our MAHER band and build a culture on it. Thus, we are transformed into a different structure and differentiated according to our brand competitions.
About Altay Otomotiv A.Ş
ALTAY OTOMOTİV A.Ş. which is the leader of the Japanese and Korean vehicle group in the Turkish spare parts sector, was established in 1982 and entered the automotive sector with spare parts dealers of Massey Ferguson and Turkish Fiat brand tractors. In 1995, it started to retail and wholesale sales of Japanese and Korean vehicles. In 2003, by entering into a new structure and coming out of tractor the spare parts sector ; it concentrated its entire weight on Japanese and Korean vehicles. Altay Otomotiv A.Ş., which has a more dynamic structure with this change, With its 12000 m2 closed storage area, more than 80 staff and more than 23000 products, it serves its customers in Turkey.
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